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Android In The Lead Over The Apple iPad

Android In The Lead Over The Apple iPad

It’s official: Android tablets are now the preferred choice sales-wise for tablets. Sales skyrocketed to 195.4 million in 2013, a big increase of 68 percent from 2012, technology research company Gartner recently confirmed. It beats the popular Apple iPad, with sales of more than 9 million, totalling 70.4 million.

Gartner also revealed that sales for tablets that operate on Google’s Android increased to 61.9 percent last year, jumping from 45.8 in 2012.

Roberta Cozza from Gartner explains that “In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications.” Cozza added that Apple challenged their peers and dominated the market, due to irresistible digital content such as music, games, films and other services for the mobile market.

Gartner suggested that Apple might have the market for high-end devices, but since Android tablets are more affordable, it garnered more buyer support among new markets. They are still the number 1 tablet merchant, however, looking at second placer Samsung’s sales for Android devices have greatly amassed last year to 37.4 million. Meanwhile, one time leader Microsoft trails behind, with only 4 million Windows-based tablets sold.